In the words of Marina Diamandis herself, “welcome to the life of Electra Heart.” If you have no idea who Electra Heart is yet, you have some catching up to do!
Electra Heart is the title of Marina and the Diamonds‘, notoriously difficult, sophomore album. The album is entirely concept-based upon the idea of identity. Marina has taken the identity of ‘Electra Heart’, who in her own words is “the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that’s the corruption of yourself.”
Inspired by a mixture of strong female icons, such as Madonna and Marilyn Monroe, the album represents four american feminine stereotypes; the housewife, the beauty queen, the homewrecker and the idle teen.
Throughout the album, the idea of playing around with identity is very prominent. Marina takes on a variety of identities, from ‘Bubblegum Bitch’ – the sweet girl with a heart of gold, who is actually very much in control of what she wants, to the ‘Teen Idle’ – a tale of a girl who feels she has wasted her youth, and wishes she’d been prom queen.
Overall, Electra Heart is full of quite a few stand-out pop tracks such as ‘Primadonna’, ‘Bubblegum Bitch’, and ‘Homewrecker.’ What’s more is that there’s also just the right amount of ‘Marina’ in there, too, with ‘Valley of the Dolls’ sounding quite reminiscent of the songs found on her debut album, The Family Jewels.
I can see Electra Heart being the go-to ‘break up’ album for a lot of young girls – as with all Marina’s lyrics, the songs are very easy to relate to. However, the message of the album is a strong one, and if you listen a little deeper past the stereotypes, you can still hear some of those feminist values that Marina has always preached.
Words: Louise Thomas
Electra Heart is out on Monday 30th April on 679.