Hotel Street is the pop up venue run by Sailor Jerry’s rum on Charing Cross Road. It’s only been there for a few weeks and will only be there for just one more week but I’ve admittedly fallen in love with the place and will be sad to see it go. Not only is the decor beautiful (a lot of work clearly went into making it look cool as before when the venue was an art gallery the walls were white washed) but guests are offered some very scrumptious cocktails served in jars.
What’s more is that the place puts on a great selection of rock bands on. This evening it’s the turn of Japanese heavy rock quartet, Bo Ningen to take to the stage that’s situated on the top floor of the building, thus giving it a loft gig vibe. There’s plenty of head-banging and sharp dance moves going on amongst the sold out crowd to the sound of beautifully distorted guitars put through shit loads of modulators.
If you’re a fan of experimental, psychedelic rock music then you well and truly missed out. I look forward to catching Bo Ningen again in the near future.
Words / photo: Katie Wilkinson


1 comment
Video // When Eagles Dare | Freedom Spark says:
Nov 19, 2012
[...] Sailor Jerry are one of the world’s leading Caribbean spiced rum brewers who not only began making and selling their own rum but have always had a specific unique brand surrounding them due to their music and tattoo heritage. They bring both music and tattoos into all of their campaigns from their pop up tattoo studios at festivals to their live music events such as those at Hotel Street. [...]