On the 10th April 2014 ( thisWednesday), Diesel will hold open auditions in their store in Covent Garden, London for dancers to feature in their next ad campaign (a part 2 video series). I.D. Magazine have created a video entitled ‘A-Z of Dance’ which includes 26 styles of global dances from krumping to twerking to rumba to bhangra. This is to encourage young and talented dancers of various styles to get involved in these auditions. It’s been directed by Jacob Sutton and is set against a fantastic L.A. skyline. It stars some big names in the dance game including: The Soul Step, Nicole ‘the pole’ Williams (RiRi’s number 1 dancer in her video for ‘Pour It Up’), Mizz Twerksum and many more…
The jeans themselves (that everyone in the video is wearing of course) are hybrid and totally flexible as they’re made from a jersey and denim combination. They allow plenty of room for the dancers to express themselves fully whatever they’re doing. You can find more info on them here.
Casting will take place 2pm-4pm at the Diesel Covent Garden store with many of the cast members from the video featured above.
Words: Katie Wilkinson